MARKETING STRATEGY & BRAND DEVELOPMENT PRACTICE
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The Marketing Strategy & Brand Development Practice at Quadrillion Partners focuses on client situations where there is a strong need to develop new marketing and go-to-market strategies and to assess / improve brand recognition.
In this specific scenario a $2B global truck manufacturer wanted to participate in services part of its deal value chain. They needed to find growth vectors outside of manufacturing to improve its shareholder's return on capital.
The critical questions here were:
1. What services could be offered to customers at point of truck purchase? At what price?
2. How can channel conflict be managed?
3. What incremental EBITDA can be generated by owned dealers? By independents?
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